A national application is a standard trademark application filed through local legal counsel that we retain in a particular foreign country. Typically, local counsel will perform a preliminary trademark search prior to filing. Local counsel can also provide unique insights into whether a proposed mark may have a negative connotation in a local language, and can recommend how to best describe goods/services in an application for that country.
Many countries are members of the Madrid Protocol or Treaty. Using a system available from the World Intellectual Property Organization (WIPO), individuals and companies can file trademark applications in participating countries using a streamlined and centralized filing system. When filing applications in many different countries, this system can have a significant cost savings over filing national applications. But there are a number of things to consider before choosing to file through WIPO.
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